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“Blue-Ex” its brand name through which it is household name today was incorporated in 2005 as a Domestic Cargo Consolidator and shifted its focus towards E-Commerce Logistics in 2011 with the first COD shipment conducted in Pakistan under the BlueEX Brand. We introduced E-Commerce to Pakistan when we launched our Online Booking System in 2011 and over the next few years established a reliable Cash on Delivery network across the country. Today, these standards and practices have become the industry standard for E-Commerce Logistics in Pakistan. Now its going public and it would be the 1st e-Commerce logistics company to go public in Pakistan (https://www.blue-ex.com)